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Dynamic Marketing Professional with extensive experience and a proven track record of generating over $20M in sales revenues across diverse industries in Australia, New Zealand, and Poland.
Strategic in positioning brands for growth by creating compelling value propositions that resonate with target markets and ensuring consistent value delivery.
Collaborative in building strong partnerships with internal stakeholders, managing agency partners, and fostering cross-functional initiatives to integrate marketing efforts. Innovative in driving brand generation, creative content production, and cultivating a culture of accountability, excellence, and continuous improvement within the marketing team.
Customer Testimonial
Working with Mike has been a breath of fresh air. His expertise in benefit-based segmentation allowed us to refine our value proposition, clearly differentiating us in a competitive market. By analysing customer needs and tailoring our messaging, we were able to connect with our audience on a deeper level, driving engagement and conversion rates. We are confident that Mike’s strategic insights and hands-on approach will enhance our brand identity but also position us as leaders in our niche.
We are excited to work with Mike again in the future.
Dr. Shaneel Shastri, Business Owner
The Look Orthodontics
Mike didn't just help us; he was the catalyst we needed to truly stand out in a crowded market. From day one, he immersed himself deeply in our business, working seamlessly with me and my team to understand our unique model of care. His talent for translating that understanding into compelling, high-converting service and homepage content was remarkable. What truly set him apart were his brilliantly actionable recommendations that have already delivered tangible, positive results for our clinic.
Lize Roos, Clinic Director, Occupational Therapist, Business Owner
Building Blocks Therapy
Contracted to deliver a full-scale marketing audit for this boutique clinic, with a focus on service diversification. Leeds the planning, execution, and optimisation of paid media campaigns across Google Ads and Meta. Implemented advanced analytics solutions, designed and automated over 120 internal reports – substantially improving accuracy and saving staff significant time previously spent on manual accreditation audit reporting. The impact of this was so significant that the Reproductive Technology Accreditation Committee (RTAC) auditor personally requested these reports for use across other clinics. In addition, enhanced website security, built high-converting landing pages and lead funnels, and collaborated with the General Manager to help shape the organisation’s mission and vision - ensuring their unique point of difference was clearly expressed and embedded across all marketing touchpoints.
"I had the pleasure of working with Mike during a transformative period where we redefined our organisation’s mission, vision, and values. We were completely aligned in our belief that meaningful change starts with understanding people and reconnecting with who we are, both individually and as a team.
Mike brought clarity, compassion, and a strong sense of purpose to the process. His presence made a lasting impact, and I’m truly grateful to have shared that experience with him".
Cassandra Irvin, Former General Manager of Family Fertility Centre
During a five-week assignment, I partnered with internal and external stakeholders to build and optimise the Association’s Science Talent Search website pages, ensuring maximum visibility and engagement.
I crafted compelling email communications and used Zoho (the Association’s CRM) to reach and engage members effectively. Additionally, I audited the Association’s Google My Business profile, met with a board member and shared a proposal with actionable recommendations to strengthen the association’s value proposition. I also supported management with ad hoc website updates and technical fixes, ensuring a seamless user experience.
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Led high-impact go-to-market campaigns for the Home Care Careers Program in Victoria and Tasmania, developing and executing a cohesive multi-channel strategy across digital (e.g. Google Search & Display, Facebook/Instagram), radio, cinema, bus, outdoor advertising, and EDMs. Enhanced lead generation and brand awareness through continuous audits, A/B testing, content creation, and performance reporting.
Directed cross-functional marketing teams and managed multi-million dollar budgets, ensuring strategic allocation of resources and high ROI. Authored and approved creative and media briefs, negotiated media discounts, and maintained brand integrity across all touchpoints.
Reported campaign metrics to Project Management Committee, created funnel forecasts, and coordinated stakeholder communication, including reporting to two CEOs and one GM.
Championed member retention by leading strategic review that revamped association's value proposition and service delivery processes. Improved online customer journeys through comprehensive review of newly built website information architecture, including menu and page structures. Ensured members received information and support needed to enhance social work careers and maintain valuable memberships.
Managed digital marketing strategies for agency’s largest B2B and B2C clients, focusing on maximising conversions, effective lead generation, and scaling ROI. Fostered strong client relationships, organised and led discovery workshops for clients, and conducted comprehensive market research to develop profound understanding of businesses. Helped clients stay ahead of competitors' strategies by identifying and maximising key growth drivers and opportunities. Passionately tailored clients’ digital strategies to maximise outcomes.
Managed comprehensive marketing operations for a not-for-profit health provider, facilitating transition from a block-funded to a fee-for-service model.
Spearheaded deep dive into organisation's value proposition, rigorously assessing alignment with staff satisfaction, cultural values, service delivery processes, and quality of customer experience. Unearthed critical service delivery gaps and root causes, paving the way for strategic improvements.
Developed comprehensive marketing strategy to enhance customer centricity and value while attracting new and current clients.
Led brand development efforts for prominent not-for-profit care provider, collaborating with 20+ stakeholders to analyse over 1K forms, brochures, and collateral for customer journey mapping.
Built rapport with internal stakeholders, gathering insights to unify service delivery processes and design new client-facing assets.
Proposed customer-centric processes and collateral, supporting operations during merger. Initiated new collateral development with Senior Project Manager, extending production beyond contract duration.
Led multinational team spanning Australia, Malaysia, and India as Marketing Programs Manager for Hewlett-Packard's Commercial Arm.
Designed, built, and deployed advanced product sales reporting systems to deliver timely, accurate, and actionable sales data to senior HP management.
Empowered informed decision-making and ensured effective sales team and channel management.
Marketing Manager, The Greater Metropolitan Cemeteries Trust, Fawkner, VIC
Project Officer, Mitchell Shire Council, Broadford, VIC
Marketing Manager, Co-op Money NZ, Auckland, NZ
Marketing Executive, Co-op Money NZ, Auckland, NZ
Fairfax NZ, Advertising Sales Manager, Auckland NZ
Fairfax NZ, Advertising Sales Consultant, Auckland NZ
LOT Polish Airlines (Warsaw, Poland):
- Marketing Strategist
- Promotion & Advertising Manager
- Visual Identity Executive
- Promotion and Advertising Executive
Chief Executive Officer – New Zealand Worldwide Education, Wellington, New Zealand
Master of Business Administration in International Management
European University of Switzerland, Warsaw Campus, Poland
Bachelor of Business in International Business
Massey University, Palmerston North, NZ
Mike Stankiewicz, PO Box 401 Wallan, VIC